CEO / Owner
Sam Schmucker
Sam is the founder and owner of Dialed Athleisure, a brand built from his passion for fitness and a desire to create a community for those who, like him, are constantly seeking new challenges. At 24 years old, Sam has a diverse background in fitness, competing in the USAPL federation of powerlifting, doing personal training, and serving six years in the Army National Guard as a tank crewman. His experiences taught him that toughness doesn’t equate to impossibility and that we’re capable of far more than we realize. Guided by his Christian faith, Sam is dedicated to sharing his vision of a fitness culture that encourages embracing individuality, defying expectations, and pushing boundaries.
Graphic Designer
Natalie Nottingham
Natalie is a full-time graphic designer with five years of professional experience, holding a Bachelor of Fine Arts in Graphic + Interactive Design. With a sharp eye for design and a deep passion for creativity, she brings thoughtful aesthetics and innovative solutions to her work. Beyond design, fitness plays a huge role in Natalie’s life—especially long-distance running. She has completed one half marathon and is currently training for both the Pittsburgh Half Marathon and a Spartan Race. She is passionate about maintaining an active, healthy lifestyle. Her dedication to both creativity and fitness fuels her work, bringing energy and purpose to everything she does.
Website Designer
Jeremiah McAdams
Jeremiah M. is a web developer skilled in HTML, CSS, and bootstrap, building responsive websites with a focus on clean design. Now a veteran with 6 years experience in the US Army National Guard, he developed strong technical and operational expertise. His background in both coding and military service gives him a unique, adaptable approach to problem-solving.